About us
Our Vision
At Make Believe by Ritika, we celebrate the dreamers. Our motto, "Here's to the ones who dream," is not just a saying—it’s the heartbeat of our brand. We believe fashion should be a way to express who you are, what you dream of, and everything you aspire to be. Our mission? To make you look fabulous while feeling like the best version of yourself.
The Story Behind the Brand
Once upon a time, there was a girl who loved stories and her trusty sewing machine. But she didn't just want to make beautiful clothes—she wanted people to feel something magical when they looked at her creations and to feel like walking art when they wore them. That girl is Ritika Mittal, our Creative Director and Chief Dreamer.
Ritika graduated from NIFT Delhi in 2022 with a vision that goes beyond fabric and stitches. She’s all about blending storytelling with fashion, ensuring every piece she designs is infused with a little bit of magic and a lot of heart.
Our Collection
Our collections are where classic elegance meets modern sass. We use premium materials to craft versatile pieces that are as comfy as they are stylish. Whether you need a chic dress for a night out, a stylish top for brunch, or a sophisticated suit for that big meeting, we’ve got you covered.
Affordable Luxury
Why should looking like a million bucks cost a million bucks? At Make Believe by Ritika, we make luxury fashion accessible without skimping on style or quality. Because you deserve to feel fabulous without breaking the bank.
Sustainability Commitment
We’re all about looking good while doing good. As a zero-waste, sustainable brand, we’re committed to ethical practices and protecting our planet. Our production processes are designed to minimize waste and keep our environmental footprint as tiny as a fairy’s.
Our Market
Our designs are made for the stylish go-getters across India, especially those in buzzing urban areas and up-and-coming markets. Whether you’re a young adult, a seasoned professional, or anyone who loves fashion, we’ve got something special for you. If you’re well-traveled, globally aware, and love making a statement, you’re our kind of people.
Join the Dream
Explore our latest collections and be part of a fashion journey that celebrates dreams, individuality, and responsible luxury. At Make Believe by Ritika, we are committed to making high fashion accessible and sustainable, one stunning outfit at a time.
Discover your style, live your dream, and make believe with us.